Creating your “personal brand” is easier said than done. Codie Sanchez, businesswoman extraordinaire, shares her success story and advice for anyone looking to develop their brand. Codie has invested or advised 24+ start up companies, has bylines in online publications like Forbes and Inc. magazine, received the JFK Award for Print Journalism, launched 2 companies before the age of 30, and MORE.
There has been nothing more powerful in my career – not a single thing – than instead of me having to go after and find opportunities, opportunities finding me.
- How a silly social media challenge kickstarted Codie’s online presence
- Finding your unique “crossroads” – the intersection of your talents – to gain access to opportunities that are outside of your talent level
- Time blocking and singularly focusing on tasks to avoid distractions
- Spending time and money on things that have a return to YOU
Where can you cut where most people wouldn’t, so you can become what most people won’t?
- Being a person who overdelivers
- Importance of following your curiosity and becoming obsessed about whatever it is you’re interested in
- The difference between Simple and Easy (courtesy of Codie’s mom)
- Codie’s 3-step goal setting: Quantitative vs. Aspirational goals
Your brain can handle these tasks, can your willpower?
- Zero to One by Peter Thiel – From the Founder of PayPal, this book explores learning to think for yourself to achieve progress in an industry and come up with something life- and world-changing.
- The Third Wave by Steve Case – The Co-Founder of AOL explains the “Third Wave,” the recognition of industry macro trends and how these will change our daily lives.
- Man’s Search for Himself by Rollo May – Why we get up in the morning and what it means when we’re actually doing the things we’re supposed to be doing in our lives.
- How I Built This by NPR, hosted by Guy Raz – A podcast focused on stories behind the movements of big time innovators and entrepreneurs.